Please turn the sound ON to enjoy atmospheric music.
CHILL TEA ORIGINAL SONG
Genuine Japanese tea
shared with the world.
I wonder, is it possible to have such a delicate and rich taste?
The appeal is so profound and complex that even we ourselves,
promoters of Japanese tea, cannot claim to thoroughly know everything.
<>It would be a shame to keep this experience only within Japan.
We want the rest of the world to be able to enjoy this taste.
You may be aware that Japanese tea
is not widely known around the world.
Did you all know that 70% of green tea
available on the market is not of Japanese origin?
With the rise of globalization and
the flourishing of international trade,
Japanese teas such as “Matcha” and “Sencha Green Tea”
have become much-beloved around the world for
their health benefits and delicious taste.
But despite the popularity, there are actually
very few people who have tasted genuine Japanese tea.
Our cultivation process relies on working
in harmony with nature’s true intentions,
so we will never betray the sacred bond
we have with nature.
With this dedication in mind, we choose to use organic tea leaves.
The hardships that tea farmers experience
is something that we take into serious consideration.
By questioning the norms of the industry,
unearthing new methods by returning to our roots, and facing
the environment honestly, we grow our tea leaves daily
with the utmost care and consideration.
We do not use a third party, but choose
to work directly with our tea farmers.
Because of this close bond, we take to heart
the staggering hardships that the tea farmers face.
Through seeing their efforts up close,
we cannot help but be determined to share the hard work
of our tea farmers- their commitment that can be tasted
in every valuable drop of tea.
The soil that is so healthy
that one could eat it if they choose.
Standing above the rest, the tea leaves
that become the “Beyond Organic Series” have never been tainted
by the use of insecticides.
Due to its mineral composition and bountiful nutrients,
the authenticity of rich and natural green tea can be tasted.
Even just once- we would be delighted if you could experience
this treasured taste that has been carefully protected throughout history.
There is a tea
that was given the title of “Rare”.
this tea is grown meticulously under special screening
that shields the tea plantation and protects
the tender leaves from harsh sunlight.
The Kabusecha variety called “Hikari”
is the prized result of tea leaves
grown at an elevation of 650m,
at the top of Narao Mountain in Shizuoka Prefecture.
In winter, the Kabusecha tea plantation experiences
the bountiful snow that falls on the mountain.
The challenges of the cold season encourage
the tea plants to grow larger, stronger leaves.
It is due to the fact that this extremely time-consuming tea
requires exceptional circumstances and pushes farming
to its limits that it has earned the title of “Rare”.
CHILLING WITH TEA.
While our tea leaves embody the hard work
and intense care that goes into their cultivation, upon tasting,
our wish is that you can let your mind clear
to experience the bliss of a purely relaxing moment.
Read a book by the window while listening to your favorite music.
For the first time in a while, look up and admire the sky.
Treat yourself to a special dinner.
And experience the taste of Japanese tea.
For people around the world to add the small
but impactful pleasure of tea to their daily enjoyment- this
would bring us the greatest sense of fulfillment.